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2016 is
here, which means bright clothes, glasses and a long list of resolutions to be
broken in the near future. In addition to all this shots, many traders begin to
anticipate what is coming in the digital world.
How to
store your jewelry and throw away the rest of the cookies that are always in
the way of your goals in life, read this list of marketing trends that are
digital and in 2016. The best way to beat the competition this year is ', to
stay ahead of the curve in digital form, and this list will help you do that.
# 1: Social Advertising
Internet
advertising is growing rapidly this year, spending on digital advertising in 2017 will overcome TV advert! Says the Great
Global Interpublic Group, in 2015 digital advertising expenditure overblown
to 17.2% (up to $ 160 million), and increased by 13.5% in 2016 and surpassed
television as the largest advertising platform for the "Year 2017.
With most
of these costs being spent on social
advertising ,Digital marketing trends can not be ignore in 2016. eMarketer predicts social network ad spending will reach $ 35.98
billion in 2017, so that will be 16% of all global spending on digital
advertising.
So, how to
use "a social marketing to gain ground on your competitors?
Begin to
decide which platforms are investments to the public. Did you want to sell
beauty items? Then visual platforms such as Instagram and Pinterest are the way
to go. You are in the sector of B2B? Facebook sophisticated targeting options
can be a good option to focus on your target audience.
Check your
organic post and promote the message of the winners. Nonrandomized budget only
for the content that blog colleagues
wrote . Instead focus on the development of the organic performance to earn
even more.
Formats
that use action-oriented ads should be used often. Think of Twitter and
Facebook lead generation ads to click on ads on the site, with call buttons for
the action. Encourage people to do something rather than to promote your social accounts, this will give better chances
to make use of the advertising costs.
# 2: Facebook Messenger for companies
In March
2015, Facebook has released Messenger for businesses, said the system messages
that you and I used to communicate with our friends, spouses, relatives and so
on. For B2C and B2B talks are also available
With
user-based Facebook Messenger to cut more than 700 million people each month,
and experience growth of 40% from 2014 to 2015 (said Luxury Daily), it is
clear that the availability of Messenger in society can affect significantly.
In addition
to the ability to provide user interaction
customer service, marketing can
use this new channel, such as email marketing in the same way. For example, say
a temporary reduction required to publish action can stimulate customers to buy
on the market. You can also send push notifications and keep consumers in their
status updates to work with detailed messages.
Lately,
Facebook announced, companies can also install Facebook Messenger container on
their sites, use a window similar to the shape of the chat site.
Facebook is
clearly invested in the success of this platform, and the popularity of large
companies, and must be invested in them. In 2016, this tool will benefit by
providing the right message to the right people at the right time, to bust the
ROI.
# 3: Podcasts
When I
revealed this to my boss and he was astonished. Podcasts? Indeed? I was
skeptical at first, so as I started thinking about how many times I've heard,
NPR and This American Life on my way to work or when I am inside the bus, not
to mention, when (with millions of other
Americans) I spent every minute of free my free time listening to podcast
series "Standard" for the murder of a young student, in 1999.
Approximately
46 million Americans listen to podcasts per month, and the average listener to
listen to six per week, according to Edison.Obviously, podcasts is growing, but ways you can use it in 2016 marketing?
One way is
to pay to familiarize with ads. Start your own podcast series, obviously can seem overwhelming when you just started,
and is used during breaks in programming for the most popular programs as
podcasts TED Radio hour and advertising space on the right, but companies such
as Squarespace and Casper "Wait Wait ... Do not Tell Me ".
Major
brands such as GE and Netflix really need to listen to podcasts of their
production and, more recently! Umpqua Bank begin a series of podcasts with the
correspondent of MTV SuChin Pak, which provides financial management, and the
first three episodes have been downloaded more than 80,000 times - very
impressive!
"Creating
podcasts involves more work for small businesses, but experts say they can be a
powerful tool to increase customer loyalty," says Dennis Nishi in Wall Street Journal.
# 4: Mother Advertisement
Blocking ads
is the worst nightmare of online marketing today. Although ad-blocker, will prevent
from appearing in websites, we
know this is not " new", topic with all the holders, since when Apple,
has released a mobile operating systems power the iPhone and IPad, firmware 9
will now support these ads cunning killer.
Why the
fuss? Because, online advertising fuels most Internet sites.
"Advertisement
produced $ 350 billion in gross national product of the United States, and to
help consumers depends on $ 9,000,000,000,000 annual spending decisions,"
reports Advertising Age. "Some
sites, especially those with a thousand years of readers have lose up to 40% of its revenue because of
advertising ad-blocking."
I know
blockage ads in 2016 will affect your business, the figures show that it pays
to install preventive measures to ensure that your advertising goals are not
crushed. This is where local advertising
show up.
When these
ads do not contained no sign of promotions, alerts do not help, showing
confidence blocking technology. Mother ads have a tendency, but uses more ads
blocking panic, these tactics should be
an integral part of your digital marketing strategy in 2016
# 5: Personalized pay per click
1/4 quater
traders see the settings as the most important skill for the future of
marketing, according to a study conducted by Adobe. We also played for a
world where the Internet knows more than you, the employees are sitting two
meters away from where you live.
In recent
years, paid search targeting the right set of keywords for people who are, or not
in the market for the products or
solutions that we have, however, this approach has many drawbacks. To generate irrelevant clicks and visits to your website,
PPC can be very expensive, if your keyword strategy is not working properly.
Even if you take a phrase, in particular, the key word is more appropriate, the
amount may be so low that it reached nearly enough to generate new business
researchers.
If Google knows
a lot about each browsers, why it is so
difficult for advertisers to find the right audience? The first task to Google is based on data protection, but
also knows the want of advertisers, so
Google introduced the game to customers in September 2015.customers matching has
allowed us to create a list of contacts that you have already downloaded and
laser targeted via searches. This
feature is also available on Facebook and Twitter , and, in fact, as search and
social marketing is like e-mail, to
serve ads to people whom at some point is
on your purchase funnel.
For
example, suppose that the list of e-mail from a recent web seminar conducted on the
health related software package . Then
you can go to these people in Google, Twitter, Facebook together with relevant proposals. In 2016,
pay-per-click is likely to become more
and more personal, so companies need to start using these new features, as you play with your customers and prospects at the
right time with messages for free.
# 6: Marketing Automation
Marketing
Automation is nothing new. As the industry $ 5.5 billion that the sellers have
a clear understanding of the importance of using automation to save time and
increase productivity. We would have to
double the size of our team, if we don’t use any automation. Planning e-mail, contacts,
segmentation of automation and control media content, automation has allowed to
develop, implement, and quarter after quarter exceeded our goals.
Why is the
trend for 2016? Many companies still do not still have a solid marketing strategy
that really works. 2016 is when manufacturers should focus on , gaps in their
sales and marketing funnel, and form a strategy to facilitate the automation of
their work and the objectives to achieve.
# 7: Video
Long time
ago I spent two hours watching 30
seconds, speed video recipes from Instagram.
Well, when I scroll through my social stream, I promise to see two, three or
more video with or without audio. I understand that all kinds of companies are
using video, a small mom and pop shop in South Dakota to help companies in the
technology as a Unbounce million ounces and major brands such as Hallmark,
video marketing is a warm, hot, hot!
Most of the
advertising costs also associated with the video. Yahoo also has a whole new level when he recently experienced a
great video ad format auto-play, which included the results page of search
engines!
Videos will
help keep businesses and their audience by visual, color, sound and / or music.
More importantly, to humanize the new corporate, video often build brand
loyalty and trust . What could be so charming and extraordinarily memorable than
video? According to the study, from Chief marketer, 96% of B2B marketers use
video in your content strategy.
"Marketers
know that the video is good for great concern," said Tyler Lessard,
director of marketing Vidyard. "The experience of your customers at all
levels will be engaging, and is more effective than other content in terms of conversions."
In 2016,
traders should pay attention to the explosion of video marketing and analysis.
If you have not yet creating, and monitoring performance of video, this time is
when you start !
# 8: Mobile (New)
This year
mobile phone! Wait, not 2015, the year of the mobile? And 2014 2013 and 2012 on
this issue? Yes, we're tired of hearing similar pronounced sentence - we already have. But, frankly, in
2015, show that actually phone takes advantage, since the Google ads mobile
office exceeded "Desktop," the changed algorithm, are forced to optimize websites for
mobile SEO at ultra-fast pace,
Our iPhone
will be a new member. Recently, I inside
the plane I forgot my phone handset for
10 minutes, and I felt like I lost my girl friend. What does this mean for
marketers in 2016? Mobile will stay on top, and only exceeded desktop. Manufacturers
still continue to build a solid strategy for mobile marketing.
# 9: Garments
Technology
wrapped around the wrist and the hood? Is this really necessary? It 'really. As
devices continue to rule our world, it is expected that mobile technology for
acceptance from 28% in 2016, according to HubSpot.
What does
this mean for marketers? Get more information on each of the target buyers.
Internet of Things will be all the more important for suppliers as this year
advances.
# 10: Buy Now Buttons
E-commerce
and retail marketing, beware! Buy buttons are in no hurry to appear on social
networking sites such as Twitter and Pinterest. In July, Google also has its
own testing confirmed on the purchase button. The ability to buy directly from
the social networking site or a search engine will explode in 2016, marketing
and e-commerce should support! While some do not like the idea of loss of
brand image and the fear that Google and social networking sites, trying to
become a reseller, buy button upon us and serves as an additional means of
increasing the conversion, in particular mobile phone.
" While
mobile business developed more than three times as fast as trade on desktop
sites in the first quarter, the rate of individuals who go ahead to purchase
something in the wake of clicking a commercial is lower on telephones than on
desktops," says Re/code's Joshua Del Ray. "Yet, in the event that you
let somebody purchase an item straightforwardly from the commercial on Twitter,
Facebook, Pinterest or Google – through, say, a Purchase button – the reasoning
is that change rate will make strides. Furthermore, when transformation rates
enhance, sponsors purchase more promotion."
Whether we
like it or not, the key to buy button will
continue to grow in popularity in 2016, so the company must adapt.
The top ten
trends are just the tip of the iceberg, what lies ahead in 2016, but one thing
is certain - the digital space will continue to grow, innovate and inspire our
marketing expert.
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